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Versium Tackles Big Data With Launch of 生命数据 Analytics Platform!

大量数据或“LifeData” are created every day as people interact in their daily lives. Understanding 生命数据 can help organizations accurately predict behavior such as, ‘一个人是打折购物者,一个交叉销售机会,什么是预期的消费水平,取消风险正在增加,一个人将按时付款吗?’ and much more. Organizations currently have little visibility into 生命数据, preventing them from fully understanding who their customers are, outside of the involvement they have with the enterprise.

今天,Versium(www.versium.com), a data technology company, announced the availability of its 生命数据 analytics platform, enabling organizations to be more data-driven 通过 powering and creating solutions that help organizations better understand their customers’ 生命数据 in order to optimize consumer engagement, improve marketing efficiencies and better understand, retain and find new customers.

Versium汇集了不同的观测数据集(在线和离线),这些数据由超过1000亿个现实属性组成,并将这些见解与组织相结合’的现有企业数据可为每个消费者提供更丰富,更可行的配置文件,以及更智能的分析模型。该公司提供独特的,正在申请专利的技术—验证,交叉索引和匹配大量数据。

“我们的受众智能解决方案可以量化赞助商在某些国家/地区的投资价值’顶级品牌及其代理商,”Circle Media首席执行官Mark Piening说。“Versium’s 生命数据 analytics platform helps us enrich these audience profiles with extended attributes, to help uncover new segments, predict brand promoters and personalize future experiences.”

Versium是许多希望更好地了解其客户的数据驱动型组织的主要目标:

  • 希望增强对现有消费者和潜在客户的见解的公司营销部门可以利用Versium’s platform.
  • 在线发布商或广告网络可以利用Versium’s 生命数据 and analytics to improve their targeting algorithms to generate higher CPMs.
  • 出售联系人列表或提供出站联系人服务的出站营销组织可以利用Versium来提供更具针对性的列表,并为其客户带来更高的投资回报率。
  • 最后,希望增强向客户提供的调查驱动见解的消费者研究公司可以利用Versium’s 生命数据.

“消费者通过现实生活中的行为和活动创建的数十亿人口统计,心理图形和社会图形数据点,”Versium首席执行官Chris Matty说。“A person’s real-life profile —他们是谁,喜欢什么以及与他们有什么联系— is a tremendous indicator of how that person will interact with an enterprise. We have worked with a number of organizations to combine our 生命数据 and analytics with the company’的现有企业数据可大大改善消费者的见解,更重要的是预测行为。”

Versium is currently working with numerous well-established brands to deploy its extensive 生命数据 services and analytics solutions.

要了解有关Versium的更多信息,请访问 www.versium.com.

标签: Versium 生命数据 Analystics Platform

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